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PT Djarum Tbk Reports Strong Growth in 2011


PT Djarum Tbk Reports Strong Growth in 2011




PT Djarum Tbk, one of the leading cigarette manufacturers in Indonesia, announced its financial results for the year ended December 31, 2011. The company reported a net profit of Rp 28.7 trillion, an increase of 18.4% from Rp 24.2 trillion in 2010. The company's revenue also grew by 16.9% to Rp 75.4 trillion, from Rp 64.5 trillion in the previous year.


2011 Annual Report Pt Djarum Tbk 28


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The company attributed its strong performance to its diversified product portfolio, which includes clove cigarettes, machine-made cigarettes, and kretek cigars. The company also invested in innovation, marketing, and distribution to enhance its brand equity and customer loyalty. The company's flagship brands, such as Djarum Super, Djarum Black, and LA Lights, continued to enjoy high market share and consumer preference in both domestic and international markets.


The company also maintained its commitment to corporate social responsibility, by supporting various programs in education, health, environment, sports, and culture. The company's philanthropic arm, Djarum Foundation, donated Rp 1.2 trillion to various causes in 2011, an increase of 20% from Rp 1 trillion in 2010.


The company's president director, Budi Hartono, expressed his optimism for the future of the company and the industry. He said that PT Djarum Tbk will continue to pursue its vision of becoming a global leader in the tobacco industry, by delivering quality products and services to its customers, creating value for its shareholders, and contributing to the society.


PT Djarum Tbk Expands Its Global Presence in 2012




In 2012, PT Djarum Tbk continued to pursue its vision of becoming a global leader in the tobacco industry, by expanding its presence in various international markets. The company exported its products to more than 50 countries across five continents, including the United States, Europe, Asia, Africa, and Australia. The company also launched new and innovative products, such as kretek cigarillos, brown-paper kretek, and black-paper kretek, to cater to the diverse preferences and lifestyles of its customers.


The company's international success was driven by its strong R&D capabilities, which enabled it to develop high-quality products with distinctive taste and aroma. The company also invested in marketing and distribution strategies to enhance its brand awareness and customer loyalty. The company's flagship brands, such as Djarum Super, Djarum Black, and LA Lights, were supported by various promotional activities, such as sponsorships, events, and social media campaigns.


The company's president director, Budi Hartono, said that PT Djarum Tbk will continue to explore new opportunities and challenges in the global market, by adapting to the changing consumer needs and preferences, complying with the regulatory requirements, and competing with other players. He also expressed his gratitude to the company's stakeholders, including its employees, customers, suppliers, partners, and shareholders, for their trust and support. 29c81ba772


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